And the Google said unto us, seek and we shall find

The life span of a Google search normally lasts less than half a second, yet the process we don't see involves a many different steps that must be completed before the results can be delivered to us. It's all the more amazing to me because the software behind their search engine technology will conduct a series of simultaneous calculations in only a fraction of a second. And the results are very accurate. I can still remember when even the most innocent search query, for things like 'big hard drive' - for my computer, would invariably throw up at least 5 different porn websites. 

Once upon a time in order to get the best out of search engines, optimisation specialists and website designers like Kate McCarthy of byitsizepro.co.uk took into consideration that search engines then relied heavily on how often a word appears on a web page to choose appropriate keywords for use throughout the website and in 'meta-tags' - in order to get the website highly ranked. 


These days web developers like Kate in keeping pace with rapidly advancing technology, understand that Google for instance uses more than 200 signals, including their patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. But that's not all either, they then conduct what Google calls hypertext-matching analysis, ( don't worry, I'll explain more on that in a sec..) to determine which pages are relevant to the specific search words you entered. So by combining overall importance and query-specific relevance, viola! ...the most relevant and reliable results first. 


If you have a business website that simply put, isn't generating extra revenue through on-line traffic there could be reasons ranging from its design to the level of expertise employed in making sure that it does more to be visible for search engines - potential new business.  Do some research into available free technology such as Google analytics that generates detailed statistics about visitors to your website, or get help from this site: byitsizepro.co.uk. As promised, below is a little more information. Hope this helps your view. |posted by  kevinbedward|12:42pm|23.09.2010

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  Hypertext-Matching Analysis: Googles search engine analyzes page content, but instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), they analyze the full content of a page and even factor in things like fonts, subdivisions, title tags, H1 tags etc, and the precise location of each word, even to the point of looking at the content of neighbouring web pages to ensure the results returned are the most relevant to your query.